Threads: Three Key Takeaways
The social media marketing world was ignited last week when the app Threads, which Instagram created for sharing text updates and joining public conversations, was released. Within the first week of the app being public, there have already been 100 million user sign-ups and 95 million posts shared, which means it’s a platform ready for new trailblazers.
Here are three reasons why you should create a Threads account.
More authentic connections
While it may feel to users on Instagram that their favorite larger creators are inaccessible because the content shared can feel more like a living portfolio of their work, and DMs can become overwhelming to manage, Threads allow for more genuine conversations between the two. Creators can get personal in a more casual way, which can foster a deeper connection between them and the people who are engaging with them. Having a platform to share spur-of-the-moment reactions and content that isn’t as curated creates a home for discerning exchanges.
2. Carry over your audience
Besides being easy to sign up for, Threads can utilize the same login credentials as your Instagram account, and one of the biggest appeals of Threads is the fact that most of your followers carry over from Instagram. Building a following from the ground up can be a grueling process that takes months to see any payoff, so seeing organic engagement and traction from the first day you sign up is extremely valuable and can solidify your status as a leader in your industry.
3. Share more content
Compared to Twitter, where users can only share four images and two-minute videos in a tweet, posts in Threads can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length. With a broader range of content, people can share their thoughts, opinions, and experiences, fostering diverse perspectives and facilitating meaningful conversations. For example, product designers can get fast and direct feedback on upcoming collections and interior designers. They can give prompt, offhand advice to those seeking expert opinions. Overall, increased content sharing allows for greater creativity and self-expression, enabling individuals to showcase their talents, ideas, and projects to a global audience.
Early data shows that brands are seeing good engagement on Threads- according to Social Media Today, “the vast majority of brands that are active on Threads are generating more likes per post in the app than they’re seeing on Twitter, with the overall average sitting at around 8x their normal tweet engagement.”
Threads have the ability to share more personal content, amplify voices, and capitalize on the opportunity to broaden your reach to a wider and more engaged audience. To learn more about our social media services, explore our website.
