Three Reasons to Upgrade Your Email Marketing
Email marketing is one of the most under-utilized forms of marketing, and developing a strong email marketing plan for your creative business can transform how your clients can engage with you. According to Hubspot, 40% of B@B marketers say email newsletters are most critical to their content marketing success.
In the realm of luxury interior design, what’s great about email marketing it’s all about quality over quantity. For interior design and architecture firms, a beautifully designed template with content that is inspirational and informative paired with recent press or news of your company doesn’t need to go out every week. A monthly or quarterly newsletter is a great way to stay top of mind with your clients without being a nuisance. For e-commerce clients, email blasts are a critical component to growing your audience and generating sales. We recommend a different approach so that your client is consistently aware of your offerings. We recommend weekly or bi-weekly email blasts that share new arrivals, in-store or online events, and curated selections from the team or tastemakers.
Below are a few ways that email marketing can improve your brand awareness and generate more business:
Increase engagement: Elevating your email marketing strategy and sending emails consistently, whether once per week, month, or quarterly, can help you create a more engaging dialogue with your potential and existing clients. Visually appealing email template designs have higher open and click-through rates, which can increase your conversion rates and ultimately boost your revenue.
Strengthen awareness: Using more creative and personalized email marketing campaigns can strengthen your brand image and differentiate your company from competitors. It can help you build stronger relationships and keep your business in mind with your subscribers and you can also build a community with exclusive content or promotions that will keep them coming back.
Build A Subscriber List: A subscriber list is emails that businesses have gathered from visitors/customers that would like to receive information about your company. As Joe Pulizzi, founder of the Content Marketing Institute says, “Building an email list is critical because you can’t build content on rented land. So many brands build their audiences on social media or Google, which is fine, but we don’t own those names. The asset is the audience.”
Consider incorporating email marketing plan into your strategy. It’s a low-cost way to engage your existing and potential clients and keep your company relevant. To learn more about our email marketing services, visit our Services page.
