Three New Features to Try on Instagram
With Instagram rolling out updates and features almost weekly, it's essential to consider these changes and refresh your tactics to stay relevant and competitive. Your business needs to constantly keep up with new trends and evolving user preferences to stay relevant and competitive. We’re introducing 3 new important Instagram features and how you can use them to optimize your Instagram account.
1. Broadcast Channel Feature
The first is the Broadcast Channels feature on Instagram. This feature allows you to send public messages to your followers (without posting on your feed). It's like a private direct message, but instead of sending it to only one other person, you send it to all your followers. This feature provides a creative business with a platform to broaden its reach and expand its visibility to a wider audience. This feature allows businesses to showcase real-time content, which can attract new Instagram followers and increase their brand voice.
2. The Action Button.
The second feature your account needs to leverage is the Action Button. As a business owner, getting the most value from your Instagram marketing toolbox is crucial. But there are so many new tools that navigating them can seem overwhelming. Some of the most useful tools for businesses with clients who are active on Instagram are Action Buttons. Get the most out of your post by adding a button. People can tap it to easily connect with you and learn more about your business and services.
Because Instagram Action Buttons make it so easy to make a purchase or arrange a service, adding one to your Instagram account will increase traffic, generate more leads and increase sales. You can only have a single Action Button on your profile at a time, but you can change them out if you need to.
3. Close Friends List.
Have you ever wanted to share an Instagram Stories post with your close friends or just a few of your followers? The third and final feature is the Close Friends List.
This Close Friends list feature is not particularly new but may have new ways of benefitting your businesses. The Close Friends feature for Instagram Stories will allow you to handpick a group of friends or followers to share private Instagram Stories posts with. When you select this feature before posting to Stories, only the accounts on your Close Friends list can see it. This feature keeps your engagement up while curating content for certain followers. This is a great way to share personal updates with your close friends and keep your feed more professional without adding a new Instagram account. Lastly, this is a great feature for your privacy and for a business that wants to share special messages or announcements with only a selective list of customers.
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