Erik Hanna Named Partner & Director of E-Commerce
Since its launch in 2017, Hanna Creative Co. has been guiding the growth of creative businesses with a range of services, including branding, website design, social media, and e-commerce.
In the last two years, we’ve been focusing on growing our e-commerce division, culminating in our recent collaboration and launch with KRB NYC and Paloma & Co. On this journey of expansion, e-commerce executive Erik Hanna (also known as the husband of our founder, Roxanne) has been quietly working behind the scenes as a key player, offering his expertise in luxury e-commerce marketing.
We’re thrilled to announce that Erik has officially joined our team as a partner and Director of E-commerce. We sat with Erik and Roxanne to learn more about this exciting new partnership.
Portrait by Sasha Israel.
What was the impetus for Erik to join the company?
RH: Erik has been consulting with HCC on e-commerce and other marketing endeavors since the beginning, and we’ve come to rely on his expertise. He’ll be an invaluable resource for our existing and new e-commerce clients.
Tell us about Erik’s previous experience in e-commerce.
EH: I’ve spent two decades working in this space, primarily in fine jewelry, where I launched numerous enterprise-level e-commerce sites. My experience has given me a deep understanding of the luxury market, a strong foundation in digital marketing, and how to help e-commerce businesses skyrocket their growth.
Can you describe Erik’s new role at HCC?
RH: We build e-commerce websites on Shopify, and Erik’s extensive platform knowledge is an incredible asset. He will also lead our team of designers and developers to bring forth our client’s vision and provide them with tools to achieve their goals.
EH: I’ll be deep-diving into all areas of Shopify, from design and development to e-commerce growth strategy to digital marketing, including email marketing, paid search and social media, affiliate partnerships, and design.
How will this new partnership benefit your clients?
RH: We are thrilled to be able to offer more strategic guidance and services for our e-commerce clients beyond launch. In other divisions, we have clients who have been with us for three-plus years, and our client relationships are like our extended family. I’m excited to bring that aspect to the e-commerce division.
By having an expert on hand, we’ll be able to accelerate our clients’ growth on Shopify and email marketing platforms such as Klaviyo and deepen our relationships with existing and new clients. Erik can anticipate opportunities and challenges and deliver more efficient solutions to our clients. Our big goal is to expand our services into social commerce, projected to be a $2.9 trillion business by 2026.
How will this partnership help HCC grow?
EH: It will allow us to work with larger brands and retail clients, deliver full creative turnkey programs, such as creative direction, produce photography and video content, and enhance our client experience. It will also enable our existing social media clients to bridge into social commerce and monetize their businesses in new ways. It will also free up time for Roxanne to flex her creativity and grow other aspects of our business.
Any final thoughts?
EH: I’m thrilled to join the HCC team at this transformational time in their business, and through Roxanne, I’ve also become passionate about the interior design industry. It is exciting to leverage my background in this dynamic space and partner with HCC’s clients on their e-commerce and digital growth initiatives.
RH: This feels like such a natural progression for HCC. Erik is my North Star in life; he has always been the person I go to for advice. We are only just beginning with several new projects, including Paloma & Co, Harbinger LA & NY, Tracy Glover Studio, and a newly branded estate and antiques company. We’re building a lot of momentum and working with great people.