Four Digital Trends to Consider in Social Media
With content getting more concise than ever, it’s important to capture your audience’s attention and relay the value of what you’re providing. There’s an infinite number of businesses selling products and services to consumers. Hence, integrating fresh new ways of connecting with your audience is a great way to stay top of mind.
1) Social Commerce
Technology has made it easier to sell online with eCommerce - there are now an estimated 12 to 24 million e-commerce stores globally, and almost 60% of internet users buy online each week. With social commerce integration on apps like Instagram and TikTok, we will see an exciting wave of new audiences and their purchasing power.
What is social commerce? Simply put, it is the intersection of eCommerce and social media- it creates a seamless in-app path to purchase products and services. It is not a competitor to eCommerce but a harmonious extension of it.
2) Video Marketing:
When we were all sitting at home socially distancing ourselves during the pandemic, we saw a rise in video usage on Zoom, live events on Instagram, and the emergence of Tiktok. Now Instagram favors Reels to compete with Tiktok, claiming its platform as a video-first app and favors accounts that use Reels.
While Tiktok and Instagram may seem to be pioneering short-form content, let’s not underestimate YouTube, as it’s the second-largest website globally and has an extremely loyal user base. It is the oldest and most successful online platform. YouTube recently rolled out YouTube shorts, a short form of videos of 60 seconds or less to compete with Instagram and TikTok.
Because TikTok has a niche user base, some brands, such as B2B companies, might have difficulty growing awareness. Keep it in mind as you consider your marketing goals in the coming years but also monitor closely as apps change their features and offerings regularly.
3) Interactive Content
Content that users can click, play, answer, or otherwise engage. For Instagram and Tiktok, certain features can boost engagement through interactive content.
Examples of interactive content on Instagram are:
Add yours - share a photo of your last vacation, a place that inspires you, the last photo of your dog on your camera roll, etc.
Voting and ranking
Ask a question
Countdown sticker
Reminders for events
4) Influencer Marketing
People buy from people, not brands. While an ‘influencer’ may have a negative connotation to many, don’t undervalue the power of how it can grow your company’s brand awareness. Micro-influencers, who have between 10k to 100k in followers, are great for niche industries such as luxury design.
An example of an influencer campaign is our client Carrier and Company and their rug collaboration with Loloi and influencer Ben Raenyart.
One way to maximize an influencer campaign is to use Instagram’s collaborator tool feature to double your reach. Read more about the feature here.
All in all, there are many incredible tools and new features to help grow brand awareness for your business. Not all trends and features will align with your brand, so pick a few to work on and keep testing and analyzing the data.
Learn more about our Social Media services here.
